A guestimation of the future of media – Will internet reign supreme?
So what’s the talk of the hour now? Digitalization! The fact is that technology is taking over every single industry and ousting manual labor right from its roots. If asked to visualize the world in another 20-30 years, the generic vision generated is one of a massive, technological metropolis, with robots and teleporters and what not. Of all the industries under threat, the media is said to be one of the most endangered. So what is the estimated future of media in the forthcoming years?
1 Newspapers Ain’t Nobody Got time For That
Newspapers have been an everyday essential since time immemorial. Our very own harbingers, that punctually arrive every morning and enrich our morning experience with news from all around the world. Media houses thrived and still do thrive on the wide circulation of their newspapers. But the number of people who rely on their morning newspapers to update themselves with what happens around the world has become drastically lesser.
Technology provides a much faster option for us – applications. Turn on your notifications, and you’re good to go! Sure, it’s not like we totally disregard newspapers nowadays. We certainly do skim through the pages every morning, but the news we’ll be reading on those pages will be the news we already read on our smartphones the previous evening. Oh, and if something major happened during the late hours of the night, you’ll have to wait an entire day to read up on what the media house has to say about it. The future of media will be largely dependent on the future of newspapers.
2 3500+ Books – One Device
Am I the only one here who is sort of attracted to books? I mean, by physical appearance. Be it small or big, the way the smooth, varnished cover feels when you hold the book in your hands, the sound that it makes when you flip its pages, the smell of the pages, be it an old book or a new one. Sigh, the experience of reading a book is irreplaceable, according to me. Or is it?
With the coming of the e-book readers, and now, the very popular Kindle, by Amazon, the whole feel that you get whilst reading a book is lost! We must concur though, Kindle is extremely convenient, light and handy, and the fact that you can load a numerous number of books into one single device is rather appealing, but book-lovers like me tend to have a very dubious attitude towards the benefits of e-book readers. Not to mention the impact it will have on publishers and printing presses.
3 The Rise And Fall Of The Idiot Box!
Another deciding factor, when it comes to the future of media! Very soon, television producers are going to feel the stinging pain, which is right now being felt by newspaper houses. The number of people abandoning their television connections is increasing by the dozen, every single day. If you sit down and reflect, you will be able to detect a significant decrease in the amount of time you spend in front of the television now, compared to a few years ago.
The internet provides us with everything that television could and could not, which makes us more drawn towards the internet than TV. Live streaming, torrents, online movies; you name it and the internet has it! In certain cases, the internet aids television to garner more viewers, through apps like Twitter that encourage it’s users to engage in live tweet sessions, etc.
But one thing is for sure. The internet definitely will not be able to completely overthrow television, as weekend nights with the family seated on the couch around the television watching reality shows over dinner is still an essential part of everyone’s week. Nevertheless, it’s the era of the internet, and it sure is unstoppable.
4 Make Way for Netflix!
Somewhere along the same lines of what I was saying about television earlier. ‘Netflix and Chill’ are the norm and also a household basic. It’s rather affordable monthly fee and the humongous range of movies and television series it has to offer has made it extremely popular over the last year. So popular, that date nights with some pizza, cold drinks and Netflix is replacing movie dates at the theatres.
Movie theatres thrive on the fact that Netflix doesn’t receive the license to host new releases and that the people have to visit theatres in order to catch up with the latest flicks. Not only Netflix, but the new YouTube Red is another public platform created by internet giant YouTube for users to upload and share their personal movies.
Considering the fact that everything even right now is available on the internet, the future of media seems rather blurry. It is indeed sad that the future generations may not be able feel what it is to read a newspaper with the morning tea or how it feels to read a book with a cup of hot chocolate. As for us, we are actually living in the best of times, enjoying the charms of the traditional media whilst accepting all the technological change with open arms.