Wow! This woman had her body photo shopped from 18 countries. Find out why?


Body image is something every person on this Earth is concerned with most of the times. Different cultures across the globe have different boy images according to their respective standards. Different countries have different standards of beauty according to their influences. How a girl or a boy looks can significantly impact their lives in different cultures on various levels.

It is difficult to understand these different standards across the world and so a pharmacy company in the US decided to use the internet and a photo to get some help. Widely held perceptions of beauty and perfection can have a deep and lasting cultural impact on both women and men. The goal of this project is to better understand potentially unrealistic standards of beauty and to see how such pressures vary around the world.

1 What is the experiment?

The experiment was conducted by an online pharmacy drug company online doctor. They took an original photograph of a woman wear a bra, underwear and pink sandals as in the image above and contacted 18 freelance Photoshop artists around the globe and asked them to Photoshop the given image according to beauty perceptions and standards of their country and society.


This was done to understand the how the perception and standards of beauty differ from country to country and culture to culture.

What is the experiment

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