Pink Was The Color of Boys Till the 19th Century But After WWI it Became a Girl’s Favorite

5The trend of pink for girls may have a clever ploy of mass marketing

According to Cohen, the concept started occurring during the tine mass marketing started catching on. He said that it was very important for people to be gender normal and thus a marketing technique that could convince people what color was considered gender normal would be excellent to shoot up sales. “Being gender normal means you need to buy a certain product — cosmetics, plastic surgery, blue or pink clothing, etc. — it just makes sense from a production or mass marketing perspective,”

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6All because of an 18th century painting

Valerie Steele also said that an 18th-century painting also partly influenced the concept of blue for boys and pink for girls. Two paintings done in the 18th century were acquired by millionaire Henry Huntington and that started the trend of pink being the color for girls. The “Blue Boy” painting depicted a boy dressed in blue and “Pinkie” portrayed a girl dressed in pink.

The purchase of the paintings made headline news in the American Press. People started to think that this was usually the norm which had been for hundreds of years and they didn’t know that. But it wasn’t exactly true.

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7French fashion also plays a role

Another influence of the gender color difference is French fashion where traditional French culture has always paired girls with the color pink and blue with boys. It was France that set fashion trends in the 20th century and thus their traditions gained a lot of strength around the world.

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8Some researchers feel it was always the concept

Speaking against the concept that there were no such differences in earlier times, Marco Del Guidice, a sociologist at the University of Turin in Italy says that between 1880 and 1980, books in the US have suggested that pink was indeed associated with girls and blue with boys during the whole time.  He also says that since the late 19th century, pink was regarded as a feminine color.

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