Lacoste Replaced Its Iconic Crocodile Logo with 10 Endangered Animals To Generate Awareness of Their Possible Extinction
4The California condor
With a wingspan that reaches 3 meters, the Californian Condor is the largest North American land bird that was regarded as extinct in 1987. The remaining wild condors were captured and the species reintroduced in Northern Arizona and Southern Utah and the Grand Canyon area. This is also listed as a critically endangered species by the IUCN.

Pollution is the biggest danger to the condor
The condor is the heaviest among North American bird species weighing up to 12 kg. It has a bald red-orange head with a body covered in black plumage. The biggest threat to its survival is the toxic human garbage that pollutes the natural habitat of the birds.

5The Kakapo
The kakapo is a flightless nocturnal owl-like bird that is also known as the night parrot that dwells only on the ground. It is native to New Zealand and has been placed in IUCN list of critically endangered species. It’s physical and character traits make it one of a kind and the longest living bird in the world.

Why is it going extinct?
The kakapo has a beautiful combination of colors which is yellowish moss green and brown. The biggest threat to its extinction was rampant hunting by the Maoris for meat and feathers. Low reproductive rates and the introduction of animal predators like cats and ferrets during European colonization also contributed in a big way to the reduction of the species. The kakapo recovery programme set up in 1995 has had some positive results.

6The Vaquita
The Vaquita is a porpoise species that is native to the Gulf of California which is on the verge of extinction. Its Spanish name means “Little Cow” and it is also known as the Californian Porpoise. It is now the most endangered cetacean species in the world which experts thought went extinct in 2006.

In spite of large efforts, it is still under extinction
The new population of the Vaquita was estimated at 12-15 in 2018 and drastic action is needed for its survival. Illegal gillnet fishing is the main culprit for the extinction of the species and the population has reduced in spite of the Mexican government spending thousands of dollars on efforts for its conservation. Leonardo Di Caprio is also actively involved in saving the species.
