Lacoste Replaced Its Iconic Crocodile Logo with 10 Endangered Animals To Generate Awareness of Their Possible Extinction

There are more and more manufacturing companies today who are adopting eco-friendly practices of production and also do their bit to generate awareness about the rare endangered species of earth’s animals. Lacoste famous for its croc symbol has now added 10 new symbols which they will feature on their garments and each have a special meaning. Lacoste, the popular French clothing brand has now collaborated with the International Union for Conservation of Nature and will feature 10 endangered species on their polo shirts. All the ten animals are highly endangered species and are being threatened with extinction.

A Lacoste initiative for animal conservation

To take the awareness one step further, the number of garments produced will also correspond to the remaining number of animals featured on it. Purchasing these shirts means that you contribute to helping IUCN to do their bit for protection of these animals in the wild.

1The Burmese Roofed Turtle

The Burmese roofed turtle is one of six species found in Myanmar. According to records, it was thought to have gone extinct but was rediscovered in 2002. However, it is extremely rare where only six females are known to exist till date. Captive turtles have been bred successfully in Yadanabon Zoo, Mandalay.

Egg collection threatens its existence in the wild

What is threatening the existence of this beautiful colored freshwater turtle (native to Myanmar) in the wild is the unchecked collection of its eggs by locals for consumption as it is considered a delicacy. Man is the main predator of this highly endangered species.

2The Javan Rhino

The Javan Rhinoceros also known as the lesser horned Rhino is possibly the rarest large mammal on Earth. One of the most widespread at one time, their numbers has dwindled on the verge of extinction with only one population living in the wild and none in captivity. Just about 61 live in the Ujung Kulon National Park in Java, Indonesia where they are in danger of reducing because of poaching and again man is the biggest danger to this lovely animal. Each horn used extensively in Chinese medicine fetches about $US 30,000 on the black market.

Threatened by a number of factors

The Javan Rhino is a solitary animal only found now on the Southern Tip of Java and though they are under protection, besides poaching inbreeding depression, destruction of habitat, and genetic factors are slowly seeing its route to extinction.

3The Northern Sportive Lemur

This is the world’s most endangered primate also known as the Sahafary sportive lemur and also the Northern weasel lemur. It is native to Madagascar and is on the verge of extinction mainly because of ecological pressure to its habitat.

The most dangerous threats to its survival

The three most significant threats to the lemur’s existence are human charcoal production which threatens to wipe out its habitat, the Malagasy tree boa that preys on the lemurs while they are asleep and large birds of prey. The lemurs just measure 50 cm from head to tail. The IUCN has placed the lemur on its red list of critically endangered species.