Here’s Everything You Need to Know About The Upcoming London Fashion Week
The London Fashion Week is only getting better every year, and this year just might be the most significant one for the biggest and the most successful couture fashion event of the year. Every year, millions of fashion enthusiasts across UK, and the rest of the world wait for the Fashion Week so as to get a glimpse the future of fashion and to get in the know of all the hottest trends which are going to be on the next year’s couture radar. We are all aware on how fast trends can come and go. which is why brands and clothing manufacturers need to stay on top of the fashion industry. Everything is constantly changing and can be quite hard to keep with every demand. Now, for most people, the Fashion Week remains this fantastical idea and the shrine of high fashion where only the rich and famous can make it. But every year several people travel to London during the Fashion Week just to get a look at what the hype is all about. And we can’t say we blame them.
London Fashion Week, also known in the fashion world as LFW, is basically a fashion trade show which happens twice a year. It inspires a lot of would-be fashion designers from all over the world, to follow their dreams in the hopes of making their way to the big stage, as well as inspire fashion bloggers who work hard to grow their blogs (through seo for fashion) so they can cover the main runway. The LFW takes place every year in February and September. The show features hundreds of celebrated and up and coming designers and artists, and their work, which goes on to have a massive influence on the spectrum of European fashion. The London Fashion Week is one of the four major fashion weeks, the other weeks being held in Milan, Paris and New York, which are fashion capitals in their own rights. The British Fashion Council made same changes to venues last year and moved the official space of the London Collections to its new location at the Store Studios. So, what makes the London Fashion Week so special? And what’s the schedule like this year? Let’s find out.
1When did it start?
The London Fashion Week is organized by the British Fashion Council along with the Department for Business, Innovation and Skills. The first London Fashion Week was held in the October of 1983. With each passing edition, the Fashion Week has only got more relevant and more stylish and it is reported that it is attended every year by more than 5,000 people, including the models, designers, buyers, traders and the correspondents. The London Fashion Week has always focused on the retail aspect of fashion, which is mainly fashion that is actually sell-able, and sustainable. The fashion week is seriously global, and this year, too, it aims to attract thousands of fashionistas from around the world.
2London – the fashion hub
The London Fashion Week has a lot to do with the rise of London as Europe’s leading fashion hub. For more than a century now, people have labelled Paris and Milan as the home of European couture, considering it has produced the biggest fashion powerhouses. But British design labels like Burberry, Topshop, Erdem etc have been featured in the London Fashion Week and are currently taking over the fashion scene. The London Fashion Week has been a great way for the country to establish its name as a leading name in global fashion, owing to the diversity and the massive trade which the Fashion Week usually ushers in every year. This year the Fashion Week is scheduled to be held from September 14 to 18.
3Fashion that you can wear
London Fashion Week is more significant mainly because it is more relatable as a fashion event. Besides actually promoting the creative industries, the Fashion Week actually produces fashion that is usable and viable as wearable fashion. That is fashion that is not just art but clothes that you can actually wear. The Fashion Week writes in its official website that it is a celebration of individualism, openness and diversity. The Fashion Week has done London an immense favour by etching out a distinct cultural identity for the nation and heralding its name as a fashion stronghold.
4Unlike other Fashion Weeks
If you follow the European fashion weeks closely you will see that most of them have grown into elaborate showcase of couture statements. Paris and Milan Fashion Weeks are great places for brands like Chanel, Gucci, Prada, Dolce & Gabbana, but most of the featured designs are projected as works of art and not as wearable fashion. London Fashion Week emerged as the champion of workwear fashion – clothes you can wear to work, and most importantly, clothes which are more realistic in the business milieu. Moreover, the London Fashion Week pays a lot of attention to the business of retail and promoting diversity on the creative field.
5The rise of streetwear
Streetwear is a big deal for any fashion week. It basically entails the arrivals of the guests and focuses on what they chose to wear for the event. Streetwear is also one of the fastest rising categories in daily fashion which millennials are buzzing about. As we all know, fashion is subjective. So you can wear whatever you like. But most importantly, wear clothes that make you feel comfortable, which is what streetwear offers. You can mix and match. One day, you’ll be wearing an all black outfit with a few accessories and the next you’ll have switched it up with a pink clear backpack. You don’t have to follow trends or other people’s style. Just do what makes you feel the most confident and feel the most like yourself.
The London Fashion Week is special because the casual streetwear is also a very prominent part of the show itself, where brands focus on bringing out the best of their newest innovations and quirkiness to workwear fashion. In a way, London Fashion Week is aimed at the working class fashion enthusiast who likes to own his or her signature style even when they are at work or running errands. Needless to say, it is also more realistic as a fashion event.