Genius Ways Companies Used To Boost The Sales Of Their Own Products
Most companies in the market are profit oriented. They hardly care about what procedures they are using. Their only concern is profit maximization. This depends on several factors. While production cost can only be reduced to a certain extent, there is one area that companies and control – their consumer.
Companies resort to advertising to influence their consumer base. Sometimes, false advertising is used to boost the sales of a product. Many companies even use fake facts and claim them to be true. Such malpractice is rampant and this is why consumers must be aware of what they are buying and must never trust ads.
1 Unattractive eyes
Several companies have introduced the idea that eyeballs that are not white, and are slightly yellowish or reddish, may be unattractive. As we know, there are a lot of people who are concerned about their appearance and instantly loved the idea of eye-whitening. This false belief was of course popularized by companies offering eye-whitening services.
The process of eye-whitening is obviously done using bleach. Dr. J.P. Dunn, who is a Korean eye surgeon performing these procedures himself revealed that this is actually really risky. The eye is super delicate and after bleaching, several patients returned to him for correction. They experienced itching, ulcers and sometimes even blindness. We have no clue why someone would want to bleach their eyes!
Similar to the previous one, white teeth is now a fad. All mouth hygiene elated companies advertise that only sparkly white teeth are healthy. However, teeth are actually not supposed to be sparkly white. The color of teeth depends on age, DNA, kind of food consumed and the enamel coating. It is obvious that with age, teeth will turn slightly yellow. Many people are also now opting for teeth whitening services. This may be less risky than eye-whitening but still has its risks.
Some people are blessed with high cheekbones. This looks good, without a doubt. But now cosmetic companies are trying to make people believe that only this looks good and that everyone should look this way. As a result, women are spending hundreds of dollars on contouring kits and makeup. Bone structure is unique to everyone and there is no reason why everyone should want to look the same.
5 Coca Cola is doing it too
People are now trying to live a healthier lifestyle. Everyone is trying to eat and drink healthy. As a result, a lot of people are cutting out soft drinks. Coca Cola, in an attempt to not lose its customer, came out with vitamin water that apparently will bring a “healthy state of physical and mental well-being.” This did not go down well and in 2010 they were sued by a public interest group for the false health claims.