The Founders Of PUMA And Adidas Were Brothers Before Becoming Enemies

Sportswear is a huge industry with many big names leading the race for years. Two of those big names belong to PUMA and Adidas. But, did you know who made these two companies? Did you know how the two rival companies were started and why they were started? We have all heard inspirational stories about great people and entrepreneurs. They all have an interesting backstory. But here is a backstory you probably did not know. Rudolf “Rudi” Dassler and Adolf “Adi” Dassler are brothers. They also happen to be the founders of two of the biggest companies in the world – PUMA and Adidas respectively!

Advertisement

1The rivalry between brothers

When you look through the most well-known instances of brotherly rivalry we see Cain and Abel, Remus and Romulus and then there is Adidas and PUMA. Did you know that two of the world’s most recognized, respected and worshiped sports brands were founded and owned by brothers? Yes, they were! Today’s story is about Adolf and Rudolf Dassler who founded Adidas and PUMA respectively.

Image Source: .creativecirclemedia.com

2Rudolf “Rudi” Dassler

Born on the 26th of March in 1898, Rudolf is the older brother of the two Dassler brothers and was the founder of PUMA. When Rudolf first created PUMA he called it “Ruda” which was a combination of the first two letters in Rudolf Dassler’s name. He later changed it to PUMA which in native Quechua is a word for ‘cougar’.

Advertisement
Image Source: wikimedia.org

3Adolf “Adi” Dassler

The younger Dassler brother was born on the 3rd of November in 1900. He grew up to be a cobbler, inventor and entrepreneur and founded Adidas. Throughout his life, he was always an innovator in the field of athletic shoe designs. He was also one of the few early promoters who were able to obtain endorsements from the actual athletes. This helped him drive the sale of his products.

Image Source: joemonster.org

4First steps

Adolf had completed his education by 1913 and was an apprentice to a baker, which he was uninterested in becoming. He always had a love for sporting events like soccer, boxing, skiing as well as running. This is where he began to understand how slight changes in the shoe design could improve or affect athletic performance.

Advertisement
Image Source: www.adidassler.org

5After the War

He learned to stitch from his father and got the idea to try to design special shoes for each sport that could produce significant results for the players. After he returned from the war in October 1919 he began to pursue his concepts to create innovative athletic footwear design and used his mother’s laundry shed as a workshop to begin a small shoe production business.

Image Source: medium.com
Advertisement

You may also like...