Cheers to the world’s top 10 most valuable brands of 2015
Brands are what sustain the world around us today. Admit it or not, we have a preferred brand, whether it comes to consumer durables, clothing, food, beverage, footwear, etc.; right about anything that you use as a product or service. There are numerous brands under every category – some sustain the pressure of peers, others wear out and die down. Then there are certain brands, which always remain with us wherever we go.
Earlier the presence of brands used to be prevalent only in developed countries, but today brands are prevalent even in the remotest parts of the world.
When purchasing something expensive like a gadget or vehicle, how does one decide or measure which brand is the most preferred all over the world? Forbes’ list is one of the most popular.
The world’s most preferred social networking website showcased their highest year change at 54%, with a brand value of $36.5 billion. The brand’s success is the biggest gain in the top 100 brands across the globe.
The social networking website had 936 million active daily users as of March 2015, with 83% of those outside the US, and 1.44 billion monthly active users. Need we say more? It will be no wonder if our live-in partner Facebook replaces Apple or Google’s spot in this valuable brands list.
Forbes valued these brands on three years of earnings and allocated a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). Thereafter, it applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.