Who knew a picture of carton of lemons could raise awareness for breast cancer? Read to find out more
Breast cancer is one of the main reasons for death in women. 1 in 8 women in US will develop invasive breast cancer in her lifetime. About 255,180 new cases of breast cancer will be diagnosed amongst women and 2,470 cases of breast cancer cases will be diagnosed amongst men in US. The main problem about breast cancer is that no one is comfortable talking about it and this breast cancer awareness campaign is trying to change that… by using lemons. Read to know more.
1 The viral picture of lemons
#KnowYourLemons is an ongoing viral social media post which shows a carton of 12 lemons in various stages of disintegration. The most important about this viral campaign is that this campaign is designed to raise awareness about breast cancer. The lemons represent breasts showing the 12 major symptoms a woman should check for in her breasts for cancer. This campaign is designed by Corrine Beaumont who lost both of her grandmothers to breast cancer. She said that she designed the campaign using lemons to depict breasts as people find it difficult to discuss and talk about breast cancer. She said: “The Know Your Lemons campaign is able to overcome these issues on a global scale because now for the first time ever we can show what symptoms look like without censorship.”
2 How does the carton of lemons raise breast cancer awareness?
The 12 lemons show the 12 different signs of breast cancer like change in texture of skin, redness or heat. The major signs of breast cancer are as follows:
- Change in size or shape of breast
- Lump or area that feels thicker than the rest of the breast
- Change in skin texture such as puckering or dimpling (like the skin of an orange)
- Redness or red colored rash on the skin and/or around the nipple
- Your nipple has become inverted (pulled in) or looks different (for example changed its position or shape in any way)
- Liquid or colored discharge from the nipple without squeezing it
- Constant pain in your breast or your armpit
- A swelling in your armpit or around your collarbone.
3 The #knowyourlemons image
Beaumont said, “It doesn’t matter if you have a high literacy level; if you can’t read you can still look at this image and save a life.” The #knowyourlemons image has reached more than 7.5 million people on Facebook and despite the campaign to raise awareness for breast cancer has been on social media since 2002, this is the first time any image related to the campaign has had such far reached audience and virality. She said lemons are the perfect substitute for breast images as it helped her bypass the censorship problems and made it easy for her to depict the main signs of breast cancer easily, so that people could talk about them in an more open way.