Is Chipotle serving yet another disease? CEO apologises for the disastrous food safety issues
Chipotle has been in the news for quite some time, but for all the wrong reasons. The Burrito chain has been under scrutiny since the E.coli outbreak in November this year. This certainly hasn’t been a good year for Chipotle. The past Thursday turned out to be hazardous for the company and its customers as health officials reported that over 80 people had fallen sick due to norovirus linked to a Chipotle Mexican Grill Inc in Massachusetts and California and salmonella in Minnesota.
1 Chipotle not up to the mark
This is the third time since August this year that Chipotle has been in the news due to its failure to maintain food safety. Earlier this year, the company had declared to become champions in food safety but seems to have hit yet another food safety hurdle.
2 Norovirus shakes Chipotle’s reputation yet again
Boston Public Health Commission reported that 91 people were sickened by norovirus, including the count on Thursday linked to Chipotle restaurant in Boston. Unfortunately, this accounts for yet another outbreak that has made the patrons sick in the North-western United States.
Over 141 students had been suffering from symptoms of norovirus and reported to Boston College Health Services. They are said to have developed these symptoms after eating at a Chipotle restaurant last weekend.Also, 12 other students, who had not eaten at Chipotle, showed symptoms of norovirus. The incidence was confirmed by Boston College spokesman Jack Dunn through an email.
3 Chipotle CEO apologises
Chipotle founder and CEO Steve Ells apologised by saying, “This was a very unfortunate incident and I’m deeply sorry that this happened, but the procedures we’re putting in place today are so above industry norms that we are going to be the safest place to eat.”
Ells also assured that the restaurant in Boston will reopen only after complete sanitization and also after all the employees are tested for the virus. The virus is a highly contagious one and can be passed through contaminated food, improper hygiene, and contact with contaminated surfaces.
Also, there have been 52 people who have fallen sick due to E. coli infections in nine states. But, the U.S. Food and Drug Administration haven’t found the exact source of the bacteria.However, there is no denying the fact that E. coli can cause severe diarrhoea and vomiting.
4 Chipotle reputation and stocks at risk
It is obvious that Chipotle has lost its reputation, failing to implement food safety measures. Even though Chipotle has been working hard by using fresh ingredients, no GMO products and trying to innovate food safety measures, the company is falling short at maintaining the reputation.
Early in the week, Chipotle’s co-CEO, Monty Moran, blamed the media for hyping the illness in a conference call with the investors. But Ells resorted to a more apologetic and empathetic tone on Thursday.
As per the stocks, Chipotle’s stocks had plummeted down this year. It fell from its all-time high of 750.42 on October 13 to its lowest 554.86 close on Tuesday.As soon as Ells apologised, the shares of Chipotle jumped up 4.4 percent at $572.43 in the afternoon on Thursday. Looks like Chipotle may recover its stocks after all. This may be something you’re looking to invest in and help Chiptole get back on their feet, or you can visit https://www.stocktrades.ca/best-stocks-to-buy-in-canada/ to find some of the best stocks in Canada, if this is an area you’re interested in.
5 Innovative food safety measures
The food safety measures announced by Chipotle are said to be extremely innovative. The technology is said to be 15 -20 years ahead of the times. The company is implementing ‘high-resolution testing of all fresh produce’ and vows to enhance internal training. Ells said the new implementation is “to ensure that all employees thoroughly understand the company’s high standards for food safety and food handling.”
We hope the efforts work in their favour and their food safety measures actually work. Loyal clientele would definitely not want to hear about yet another scandalous health hazard. It’s already been three strikes for the company and even a small mistake can destroy its reputation and Chipotle might hit the rock bottom.