Top 16 Hidden Messages in Advertisements
Hidden messages are proven to work more effectively than the ones that are shown visibly and out loud. Why is that so? Because our brain detects these messages but our conscious storages them somewhere deep in the unconscious which works when we sleep or when we do something else like reading, washing dishes, studying and so on. The marketing directors know these tricks perfectly well and they use them in order to make the consumers dependent on their products or buy them when they don’t need them. Here are some hidden messages in advertisements.
#1. FedEx arrow between “E” and “X”
Admitted you have never even thought of this logo nor noticed it, until someone points out. The arrow is a sign of speed so no wonder they made this barely visible trick to describe their work quality.
Image Source: http://r1.cygnuspub.com
#2. Pittsburg Zoo
If you look clearly there are heads of a lion and a monkey on each side of the wide tree. Smart move and very simple way to create a logo suitable for a zoo garden.
Image Source: http://www.wggb.com
#3. Tour de France
This cycling tour around the state has a unique and very suitable logo where the “R” is a stylized cyclist and the white circle which is the sun is the front wheel of his bicycle.
Image Source: http://mentalfloss.com
#4. Amazon logo
The yellow narrow which goes from letter A to letter Z means that the clients literally can anything from A to Z. Smart, simple and very effective.
Image Source: https://encrypted-tbn1.gstatic.com
This delicious chocolate has a mountain right before the name. But, on the mountain there is also a bear. Also the name Toblerone is a combination of its creator’s name, Theodor Tobler. The “torrone” means a type of nougat in Italian.
Image Source: http://www.four-paws.org.uk
The Sony’s computers logo represents the brand’s integration of analog and digital technology. The ‘V’ and ‘A’ were designed as an analog waveform, the ‘IO’ is binary code.
Image Source: http://www.onlytechtalks.com
#7. Sun Microsystems
Before it was bought by Oracle, Sun was a major computer manufacturer. Its logo is a very interesting ambigram; it can be read from any direction. If you can notice the graphic doesn’t actually include any S’s, but they are artfully arranged U’s and N’s.
Image Source: http://fc02.deviantart.net
This isn’t very hidden design. Within this logo shows up good friendship among two people who share chips and salsa.
Image Source: http://adfarmonline.com
Probably you have never realized so far but the NBC logo with the six different color drops. Those are not drops at all, but the tail of a peacock. The violet feather is a bit cropped, representing the profile of the peacock’s peak.
Image Source: http://www.wakoradio.com
Even though some people think the LG logo is a Pac-Man reference it is not. The smiling, winking face is more apparent.
Image Source: http://phandroid.s3.amazonaws.com
#11. Northwest Airlines
The old Northwest Airlines logo looked like a simple logo but if you take a closer look the symbol on the left actually represent both N and W and because it is enclosed within the circle it also represents a compass pointing northwest.
Image Source: http://www.designcontest.com
#12. London Symphony Orchestra
This one maybe hard to detect but if you see the “LSO” letters or as an orchestra conductor you are on the right track.
Image Source: http://www.123inspiration.com
#13. Yoga Australia Logo
This logo may look like a simple picture woman’s silhouette in a yoga pose, but if you take a second look at this image, you’ll see how the negative space between her leg, hips and arm looks like Australia. Pretty awesome, right?
Image Source: http://blu.stb.s-msn.com
#14. Cologne Zoo
The hidden logo with an elephant’s silhouette is defined by a giraffe and rhinoceros. This isn’t anything new, but it is a lovely logo. The negative space of the animal’s hind legs are cleverly shaped by the twin spires of Cologne Cathedral.
Image Source: http://s3.amazonaws.com
This logo is just not a simple green tree. If you take a look at the tree crown, you will see that it can also be interpreted as a brain. The logo givess emphasis on the strong intellectual capabilities of the company’s staff and also reflects ‘green’ and ‘labs’ parts of their name.
Image Source: http://www.awwwards.com
#16. The Guild of Food Writers
GFW is an established organisation dedicated to excellence in food writing and culinary education. Look closely and you can see a spoon inside the nib.
Image Source: http://www.kylebooks.com