Top 16 Hidden Messages in Advertisements

Hidden messages are proven to work more effectively than the ones that are shown visibly and out loud. Why is that so? Because our brain detects these messages but our conscious storages them somewhere deep in the unconscious which works when we sleep or when we do something else like reading, washing dishes, studying and so on. The marketing directors know these tricks perfectly well and they use them in order to make the consumers dependent on their products or buy them when they don’t need them. Here are some hidden messages in advertisements.

Advertisement

#1. FedEx arrow between “E” and “X”

Admitted you have never even thought of this logo nor noticed it, until someone points out. The arrow is a sign of speed so no wonder they made this barely visible trick to describe their work quality.

FedEx arrow between “E” and “X”
Image Source: http://r1.cygnuspub.com

Advertisement

#2. Pittsburg Zoo

If you look clearly there are heads of a lion and a monkey on each side of the wide tree. Smart move and very simple way to create a logo suitable for a zoo garden.

Pittsburg Zoo
Image Source: http://www.wggb.com

Advertisement

#3. Tour de France

This cycling tour around the state has a unique and very suitable logo where the “R” is a stylized cyclist and the white circle which is the sun is the front wheel of his bicycle.

Tour de France
Image Source: http://mentalfloss.com

Advertisement

#4. Amazon logo

The yellow narrow which goes from letter A to letter Z means that the clients literally can anything from A to Z. Smart, simple and very effective.

Amazon logo
Image Source: https://encrypted-tbn1.gstatic.com

Advertisement

#5. Toblerone

This delicious chocolate has a mountain right before the name. But, on the mountain there is also a bear. Also the name Toblerone is a combination of its creator’s name, Theodor Tobler. The “torrone” means a type of nougat in Italian.

Toblerone
Image Source: http://www.four-paws.org.uk

Advertisement

#6. Vaio

The Sony’s computers logo represents the brand’s integration of analog and digital technology. The ‘V’ and ‘A’ were designed as an analog waveform, the ‘IO’ is binary code.

Vaio
Image Source: http://www.onlytechtalks.com

Advertisement

#7. Sun Microsystems

Before it was bought by Oracle, Sun was a major computer manufacturer. Its logo is a very interesting ambigram; it can be read from any direction. If you can notice the graphic doesn’t actually include any S’s, but they are artfully arranged U’s and N’s.

Sun Microsystems
Image Source: http://fc02.deviantart.net

Advertisement

#8. Tostitos

This isn’t very hidden design. Within this logo shows up good friendship among two people who share chips and salsa.

Tostitos
Image Source: http://adfarmonline.com

#9. NBC

Probably you have never realized so far but the NBC logo with the six different color drops. Those are not drops at all, but the tail of a peacock. The violet feather is a bit cropped, representing the profile of the peacock’s peak.

Advertisement

NBC
Image Source: http://www.wakoradio.com

#10. LG

Even though some people think the LG logo is a Pac-Man reference it is not. The smiling, winking face is more apparent.

LG
Image Source: http://phandroid.s3.amazonaws.com

Advertisement

#11. Northwest Airlines

The old Northwest Airlines logo looked like a simple logo but if you take a closer look the symbol on the left actually represent both N and W and because it is enclosed within the circle it also represents a compass pointing northwest.

Northwest Airlines
Image Source: http://www.designcontest.com

#12. London Symphony Orchestra

This one maybe hard to detect but if you see the “LSO” letters or as an orchestra conductor you are on the right track.

Advertisement

London Symphony Orchestra
Image Source: http://www.123inspiration.com

#13. Yoga Australia Logo

This logo may look like a simple picture woman’s silhouette in a yoga pose, but if you take a second look at this image, you’ll see how the negative space between her leg, hips and arm looks like Australia. Pretty awesome, right?

Yoga Australia Logo
Image Source: http://blu.stb.s-msn.com

Advertisement

#14. Cologne Zoo

The hidden logo with an elephant’s silhouette is defined by a giraffe and rhinoceros. This isn’t anything new, but it is a lovely logo. The negative space of the animal’s hind legs are cleverly shaped by the twin spires of Cologne Cathedral.

Cologne Zoo
Image Source: http://s3.amazonaws.com

#15. GreenLabs

This logo is just not a simple green tree. If you take a look at the tree crown, you will see that it can also be interpreted as a brain. The logo givess emphasis on the strong intellectual capabilities of the company’s staff and also reflects ‘green’ and ‘labs’ parts of their name.

Advertisement

GreenLabs
Image Source: http://www.awwwards.com

#16. The Guild of Food Writers

GFW is an established organisation dedicated to excellence in food writing and culinary education. Look closely and you can see a spoon inside the nib.

The Guild of Food Writers
Image Source: http://www.kylebooks.com

Advertisement
Advertisement

You may also like...